Ford’s Top Ten Gift Ideas for Father’s Day

Father’s Day is coming up fast, have you thought of a nice gift for dad already? Sure helping him fix his car would be nice, but how about giving him something new?

If your dad is a Ford fan, he’ll love what Ford has in store for him for his special day. Of course it will be you who’ll actually go out of your way to get him one of these items, but Father’s Day comes just once a year so why not make it special? Your dad certainly deserves the treat.

Below are ten dad-friendly suggestions from The Ford Collection (www.fordcollection.com):

Keep Him Safe: Show dad you care by buying him a Ford Emergency Roadside Bag. The $75 Ford-branded carrying case holds a flashlight, jumper cables, mini air compressor, emergency tire inflator, two bungee cords, pliers, screwdrivers, shop towels, gloves, a rain poncho and a 38-piece first aid kit. There’s even a roll of duct tape. (And dad knows full well duct tape is the solution to any problem, automotive or otherwise.)

Let Him Rock: He sent you to school, so help him enter the school of rock with a new Ford guitar. This Fender® Sonoran acoustic model delivers classic unplugged sound with a stylish blue-burst finish and Ford script. The six string costs $350 and features a solid spruce top, mahogany back and sides, Venetian cutaway, and Stratocaster headstock. Rock on, dad.

Decorate His Den: A treasure trove of poster-ready images chronicling Ford’s history can be found online at Ford ArteHouse through The Ford Collection. From racing heroes to concept cars, Mustangs to Thunderbirds, it’s all there. Prices start at $17.99 and framing is available. Photos of the new Ford Shelby GT500KR are hard to ignore. The car goes on sale next year, but posters are available today.

Empower Him: What dad really needs to get his engine running this Father’s Day is a new engine. Specifically, a 514 cubic-inch, 625-horsepower Ford Racing Performance crate engine. For $8,100, this V-8 monster will show up on his doorstep. Some assembly and installation is required, so make sure you visit http://www.fordracingparts.com before you buy.

Help Him Be On Time: A wristwatch is a safe bet for gifting. The new, Cobra Leather Strap Watch is a favorite among the many distinctive watches available through The Ford Collection. Priced at $85, the stylishmen’s timepiece features a genuine leather strap and Cobra logo. It is delivered in a stainless steel case and includes luminous hands, date function, and is water resistance up to 100 feet.

Make Him Feel Like a Kid Again: Truthfully, he won’t fit. But even so, dad can appreciate the timeless appeal of a great pedal car. This year, consider a classic ’32 Ford. With prices starting at $249, there are six pedal-car models, including a flame-painted hot rod. The official 75th Anniversary ’32 Ford Roadster is a great choice and benefits a good cause. For each anniversary model sold, pedal-car maker Warehouse 36 will donate $10 to the Juvenile Diabetes Research Fund.

Make Him Feel Like a Kid Again, Version 2.0: Dozens of die-cast models are available through The Ford Collection, spanning the entire history of Ford Motor Company. Models include a 1913 Ford Model T, a classic Ford F1 pickup, and even a 2006 Ford Fusion. Limited edition is the way to go when your inheritance is on the line, so consider Franklin Mint’s Ford Shelby GT500 die-cast. Only 5,000 will be produced, making it even more rare than the real thing. And prices start at $120, well below the production version.

Fix His Drive: New to The Ford Collection this year is a custom Nike-brand driver with the Ford Blue Oval logo on the grip, an ideal gift for dads that duff. The large head driver delivers high resistance to twisting and the thin-titanium face provides great forgiveness. It slides neatly into any golf bag for just $239.

Beat Him in Pool: Dad loves his rec room and will love it even more with a new pool table handcrafted by Olhausen®, America’s premier manufacturer of professional-quality pool tables. The made-to-order tables are crafted in traditional wood styling of matte mahogany or distressed matte cherry. Each table features unique brass Ford Ovals embedded in the side rails and Ford Script custom carved into the table frame. Mustang-themed tables are offered as well. Prices start at $3,700.

Keep Him Warm: The Ford Collection offers a coat closet full of jackets and fleeces, but your dad is probably Built Ford Tough and should dress the part. Priced at $95, the Built Ford Tough Cheyenne Dri Duck® Jacket is a classic quarry-washed canvas work coat that provides maximum warmth and durability. The hooded jacket will stand up to what dad dishes out, thanks to triple knit stitching, a heavy duty metal zipper, and rib knit cuffs.

The Ford Collection was launched in 1997 and now includes more than 750 unique Ford, Lincoln and Mercury branded items. In all, Ford Motor Company manages one of the largest licensing operations in the world, with more than 300 unique licensees.

Hobbies – Its Rewards And Its Values

As children, we constantly receive toys for our birthdays and Christmas. Commonly boys receive car models, guns and shirts while girls are often gifted with hair accessories, dolls and dresses. Most often we treasure these gifts only for a certain period. However those who have been exposed to the benefits of maintaining collections have retained its features until the present time. Hobbies can be financially rewarding. Promoting a certain hobby to a child can teach him values not commonly found in books.

Our collections can tell so much of our personality. Each collection takes years to build. Some collections are rare finds while others are simply born out of fascination. Some people cars. They spend most of their time looking for vintage ones and tuning it once in a while. However our children would never have the same fascination unless we start them off. Car models can easily be maintained and kept in their rooms. It neither needs tuning up or spare parts.

Collecting does not only satisfy our fascination, it also teaches the value of responsibility. The mere discipline of maintaining one item in mint condition is challenging for a child. Toys are meant for enjoyment for most children. However there are some toys worth keeping.

Items such die cast models increase their value due to rarity or extinction. Most toy manufacturers stop production after a certain period of time thus increasing the price and value of the item. Commonly these are toys that have historical importance.

Matchbox cars are the most popular choice among male collectors. Admittedly it pays attention to details capturing the exact appearance of big cars. The variation of this collection ranges from vintage looks to the latest finds. It intends to give satisfaction to those who could not afford to buy the real thing. Though it is meant for play, some just intends to display it for the sake of keeping it.

Clean it constantly according to instructions. Dust can ruin the color and some details of your collection decreasing its value. If you still have it, retain the box, the receipt and even the tag to prove its authenticity. Sadly some collections are imitated today making it harder to find original thing.

Our passion does not have to be expensive. It can start from a mere interest. We can collect many things but focusing on a certain model can be a good start. Most valuable collections today are those bought in garage sales, retail stores and even found in trash. Try to find out more about your collection. Collectibles with history can appraise its value making more financially rewarding for the collector.

Collectors today are very lucky to have the internet as a research tool. Find out more about your collection using this medium. Frankly other collectors are putting their items for sale thus you would have a good idea where to start if you are new in this category. Relatively the latest models of die cast cars can be a great option for beginners. Just make sure you put it somewhere your kids would not reach to avoid it from being chipped or lost.

Retail Marketing Thinks Inside the Box

Many, many years ago I started in Automotive Sales working for a small two store but well established Jobber. My job was to sell automotive parts to the local mechanics both professional and hobbyist. I remember one day learning from my mentor at the time, Dev, who had me fill a big box in the front of the store with a variety of miscellaneous items that had sat on the shelf so long that the dust was making me sneeze with my every movement. I questioned Dev on his strategy of burying items people don’t want into a box they now have to dig through to investigate what is ‘on sale’. His response was simple and quickly understood; “people (mostly men in this environment) like treasure hunts”. He was right. Every person who walked in the store could not leave without at least a quick rummage through the box. I watched over an over the items being picked through with most people walking out with their unique treasure.

To this day when I see a box in a store I still can not resist the temptation to explore and treasure hunt in the box. Another ‘Retail Marketing Thinks Inside The Box’ technique for moving slow moving inventory is to package three or more items into one box marked on sale. There is always one item that appeals to someone and the rest of the items… well, wanted or not, they are all an added bonus.

The next time you are trying to think outside the box in your business, exploring for creative ideas, ask yourself if perhaps the answer can be found; inside the box?